Cinemax® Game of Thrones® Experience

Brand Experience /
Challenge
We needed to create the ultimate Game of Thrones Experience for this contest and offer a prize that would drive A LOT of participation.
Objetive
Create a unique brand experience fro Cinemax® that would allow contest winners to live for 3 days, just like the Starks did.
Solution
A Game of Thrones® themed trip to Northern Ireland. We flew our VIP winners from Chile to Belfast, where they toured the city and had an incredible Game of Thrones® welcome dinner. The following day, a private chauffeur drove them to Winterfell, where they spent 2 days living like the Starks and learning all the tricks used on location to film the spectacular First Season of the show.