40 días llenos de Premios Hersheys®

HERSHEY’S / 40 Días llenos de Premios
Challenge
To create a massive online event to incentivize sales in eight countries: Colombia, Ecuador, Argentina, Chile, Uruguay, Peru, Dominican Republic and Puerto Rico. We needed to keep the momentum going for 40 days straight.
Objetives
Increase sales for an array of Hershey’s product during their “chocolate season” and create a database of consumers.
Target Audience
18-25 years of age.
Solution
An online event, that ran thru the region for 40 days, giving away weekly prices. In order to win, participants had to register, insert the CPU of the product and a proof of purchase. Every week there were new prizes including, penny boards, Vespa motorcycles, and other great products and promotional material.