Aldea Digital Mexico

ALDEA DIGITAL - MEXICO / Clarovideo Entertainment Center
Challenge
To create an entertainment section within an educational event to incentivize the use of Clarovideo (OTT platform). The event needed to be educational and entertaining.
Objectives
Increase awareness for Clarovideo and its main offer of programming plus its big properties. Collect data from visitors.
Target Audience
15-45 years of age.
Solution
A Clarovideo Entertainment Center that ran thru 10 days in El Zócalo, offering free activities, access to internet, interaction with characters and the opportunity to win prizes with innovative solutions such as a Twitter-activated Claw Machine, while creating a 10k demographic database for Clarovideo.