Tu Mejor Jugada

HUGO BOSS / Tu Mejor Jugada
Develop an online event to incentivize sales and create awareness around the Soccer World Cup in three countries: Argentina, Mexico and Brazil.
Increase awareness for HUGO BOSS line of fragrances and incentive sales.
Target Audience
Male 18-35 years of age.
An online contest where participants needed to send a video showing their best soccer moves. Three winners with their companions visited Barcelona to watch “El Clasico” match, experienced a VIP visit to Camp NOU and lived an authentic HUGO BOSS brand experience.