Lleva tu voz a "The Voice"®

SONY – THE VOICE / Lleva tu voz a The Voice con Listerine
Challenge
We were challenged to create a live event in three cities simultaneously: Mexico City, Sao Paulo and Buenos Aires and amplify the reach with an online experience for the rest of the Latin-American Region.
Objectives
For the live event, our objective was to provide the opportunity for participants to live and feel the The Voice experience. For the online execution our objective was to expand the chance for fans to share their passion for the show.
Target Audience
Cable TV audiences and The Voice fans.
Solution
For the live event we created a VR Experience with exclusive access to The Voice backstage and live stage, and the opportunity to sing to win prizes. For the online part, participants recorded their songs to win prizes. The winners went to LA to see the final episode of the The Voice.