E! @ Brasil Film Festival

Live Event /
Challenge
E! Had a last minute invitation to sponsor the Brasil Film Festival in Miami, it was great opportunity but it came 1 week before the event.
Objective
Bolster brand awareness for E! during the Film Festival and the closing ceremony. Promote direct interaction with the brand. Everyone can feel like an E! movie star in the Red Carpet.
Solution
During this  5-day event in Miami Beach, a set up of  E! backdrops with Red Carpets that was used by the channel's anchors to interview celebrities and also by the Film Festival visitors who used the backdrop to take selfies and post them in their favorite social media outlets.