The Journey of Lokiüs

TMS Group was established in 2005 by Sonia Hinestrosa's forward-thinking vision.  Carolina Díaz soon joined her, and our inception was rooted in a notable observation: numerous marketing endeavors, especially those centered on contests and promotions, were stifled upon reaching internal and external legal teams. 

"Our foundational aim became clear—to act as a bridge between Marketing and Legal divisions. By assuming the legal responsibilities associated with contests and promotions, we provide assurance to legal teams and empower marketing departments and  agencies to bring their visionary campaigns to life"

Carolina Díaz - Managing Director

In 2017, marking our 13th anniversary, we embraced a fresh identity — Lokiüs Experiential Marketing, continuing to grow our experience working with US Hispanics and Latin American markets. Although Sonia parted ways with our team in 2021, her influence endures, and she remains a cherished strategic ally and friend.