Let’s dig into the most popular modalities

A contest encourages participants to engage in a competition based on merit. Entries are usually judged by a panel, and winners are selected based on specific criteria, such as creativity or accuracy.

These require participants to demonstrate a specific skill or ability. Whether it's a singing competition, a cooking contest, or a digital game challenge, the emphasis is on personal talent and ability. Often, these challenges will provide Brands with User Generated Content. 

 Sweepstakes are primarily games of chance. Participants enter, and winners are selected randomly, with no purchase or skill necessary to enter. Often used to generate excitement or gather user data. 

Brands use on-pack promotions to encourage purchases directly from product packaging. This might involve a special offer, discount, or contest details printed on the product's packaging, incentivizing immediate purchase.

 These promotions occur at the place where a sale is made, typically at retail checkouts. It can range from discount offers to loyalty rewards for certain purchases, aiming to stimulate impulse buying or reward loyal customers. 

 Often overlooked but vital, loyalty programs reward customers for repeated purchases or engagements with a brand.

 By accumulating points or rewards, customers are incentivized to return and continue their engagement with the brand.